E-BIKE EXPERTS
About Us
Buying our first electric bicycles changed our lives in more ways than we could imagine. Our daily routines changed from chores to adventures. We loved riding. Our kids loved riding. People in the community kept asking about our bicycles because they saw how much fun we were having. So we finally decided to open up an electric bicycle shop in our neighborhood.
Founded in 2021, Kruse + Company started with the idea to provide a bicycle shop experience that is welcoming and approachable for all, even if you aren’t an avid cyclist. We opened our shop in the Pacific Palisades in 2022 and every day we worked to be different.
In early 2024, we decided we needed a new location to be closer to more of our customers. So at the end of 2024 we moved to Santa Monica and started a mobile repair option to support or Pacific Palisades customers. That move turned out to be more important than we could imagine.
On January 7th, 2025, our community was devastated by the Palisades fires that wiped out most of the area. The location that we had occupied did not survive. The tools and equipment that had been used for mobile repairs were destroyed, and so was our house and the homes of most of our neighbors, friends, and customers. The loss is unimaginable, but we will continue on and stay connected to the neighborhood we love so much.
We continue to specialize in electric bikes, which offer all the fun and experience of cycling with a boost of technology. Our team is dedicated to ensuring that everyone who contacts us receives personalized, one-on-one attention to meet their needs and exceed their expectations.
There are many bicycles shops, but we strive to be unique. We want everyone to feel comfortable. Whether you've been riding for years or new to bicycles in general, know that you have someone you can rely on with Kruse + Company.
